Best Face Primer for 2025

By Customer Ratings

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Product Highlights

  • Products free of Parabens, Sulfates,  Phthalates and Fragrance
  • Waterproof makeup for all skin types
  • Multi-purpose makeup tools for the desired coverage
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Product Highlights

  • PORE MINIMIZING MAKEUP PRIMER: The silky, lightweight formula glides onto skin and minimizes the look of pores and fine lines; Skin feels smooth to the touch; The result a unified matte finish that’s flawless
  • MAKEUP PRIMER FOR FACE AND UNDEREYE: Apply on bare skin or after moisturizer has absorbed completely; Blend into under eye to smooth over fine lines, nose and cheeks to minimize appearance of pores and blemishes, t zone for a matte result
  • THE FOUNDATION OF YOUR LOOK: From BB creams to blush, L'Oréal face makeup has everything you need for a smooth, even finish; Highlight to illuminate your look, use concealer to hide imperfections or apply contouring makeup for enhanced, defined features
  • BECAUSE YOU'RE WORTH IT: L'Oreal Paris Cosmetics helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, eyeshadow palettes, lipsticks and much more
  • PERFECT TO PAIR WITH: Infallible Pro Spray and Set Makeup Extender Setting Spray; With primer as your base, lock your makeup in place for hours with this setting spray; The perfect combination to keep your makeup looking just applied all day
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Product Highlights

  • INSTANTLY SMOOTHES: Our new radiance-enhancing solution is packed with probiotics, prebiotics, turmeric, chia seeds, and other skin-loving ingredients that instantly smooth the look of uneven tone and redness
  • A WARM-TONED, RADIANT PRIMER: As you blend this buildable formula, it releases "glow particles" that give you that sun-kissed, two week vacay vibe
  • LOCK IN HYDRATION: Skin is left looking more luminous, hydrated, and prepped for the rest of your beauty routine - suitable for oily, normal, combination, sensitive, mature skin
  • TULA & PROBIOTICS: TULA is the leader in probiotic skincare. We combine powerful probiotics and skin superfoods for healthy, balanced and glowing skin. All our products are clean, clinically proven, and effective.
  • WORRY-FREE RETURN POLICY: Try TULA worry-free with our 30-day return policy. We stand behind our products and want you to love them as much as we do.
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Product Highlights

  • Water based primer infused with pearlescent, quartz and hydrating oil beads
  • Ultra light formula that's fast absorbing
  • Preps skin for easy foundation application
  • Wear alone or under any cream, liquid or powder foundation
  • Boosts skin radiance
  • Hydrating and illimunating for a dewy finish
  • Skin feels moisturized for up to 24 hours
  • Premium dropper packaging
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Product Highlights

  • PRIME + CORRECT + SET: Make It Last Prime + Correct + Set Setting Spray preps your face, reduces the appearance of imperfections and then locks in for the long haul. You can enjoy up to 16 hours without a crease or smudge in sight. Spray before or after makeup application, or wear it alone for a captivating natural finish.
  • LONG-LASTING WEAR: This illuminating finishing spray and makeup primer delivers just the right dose of dewy to your complexion with a cooling, refreshing feeling, while locking in your makeup for up to 16 hours without creasing, smudging or fading!
  • VEGAN, CRUELTY-FREE BEAUTY: The vegan formula primes, hydrates, and illuminates your skin. Spray under or over makeup to set your look, or wear on its own for a healthy radiance all day long.
  • TIPS & TRICKS: Hold bottle 8-10 inches away from your face and spray in a zigzag formation. Do not spray directly into eyes.
  • WE ARE MILANI: Born in East LA, we've always been connected to the rich diversity of our neighborhood, because it’s a place that truly embodies the melting pot of Los Angeles. We're not inspired by couture and top models. Our passion is real people, living real lives. Beauty is for everyone. No matter who you are or where you come from, we're here to fuel your self-expression with makeup for every shade, attitude, and ethnicity. No judgment. No exceptions.
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Product Highlights

  • IN YOUR FACE PRIMER - This powerful longwear primer grips your foundation in place and boosts its staying power, so your makeup look lasts up to 8 hours longer.
  • LEGEND IN THE MAKING - Vegan and cruelty-free All Nighter Longwear Face Primer smooths skin and gives it a hit of hydration, so your makeup always looks fresh and evenly applied.
  • LIGHTWEIGHT TEXTURE - The weightless feel of this long-lasting makeup primer goes on sheer and silky-soft, leaving skin feeling hydrated and slightly lifted throughout the day.
  • NO BRAINER - All Nighter Longwear Face Primer is a no-brainer step in your skin prep routine. Wear it alone or as a makeup base with your favorite concealer or foundation for smoother, hydrated skin.
  • PRO TIP - Smooth primer over clean skin with fingertips, brush, or sponge and evenly blend from the center of the face in an outward motion.
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Product Highlights

  • This Primer will hydrate, smooth and prepare your skin for perfect makeup application.
  • Your makeup (Liquid,cream or powder) will stay flawlessly fresh all day and remain color-true.
  • A lightweight, non-greasy lotion that works with all skin types and tones, to create the perfect canvas for your foundation as well as help reduce the appearance of fine lines and pores.
  • Made with 80% Organic | All Natural Ingredients | Vegan | Gluten Free | Non-GMO | Cruelty Free |
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Product Highlights

  • This is an oil-free makeup primer that hydrates and nourishes dry, flaky skin to create a smooth canvas for the rest of your beauty routine
  • The built-in, soft-focus filter makes fine lines and pores virtually disappear
  • It is oil-free, paraben-free, sulfate-free and fragrance-free
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Product Highlights

  • Age Perfect by L'Oreal Paris blurring face Primer is infused with a caring serum and features a universal rosy formula
  • This product can either be worn alone or with age Perfect radiant serum foundation or age Perfect creamy powder foundation plus Y5
  • It instantly smooths the look of lines and pores. In 1 Use it diffuses the look of lines with a natural-looking, soft-focus finish
  • The blurring Primer rosy formula is universally flattering - it helps boost healthy looking, radiant skin
  • It also works overtime to improve skin appearance, Use after use, skin is more radiant as well as smoother and softer
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Product Highlights

  • LUMINOUS PRIMER: Prime skin for makeup with this NYX Professional Makeup primer that neutralizes redness and hydrates skin with hyaluronic acid while the innovative light reflective gold flecks create a luminous look.
  • HYDRATE + NOURISH + PRIME: More than a face primer, this liquid treats skin concerns like redness, hydration & aging! Skin soothing lavender & rose, anti-aging collagen, hyaluronic acid for hydration, & honey for its natural antiseptic properties.
  • FACE FROM FOUNDATION TO FINISH: Primer is just the beginning! Try our full line of NYX Professional Makeup face products to aid in color-correction & coverage from blush, bronzer, foundations & contouring concealer to palettes powders & setting sprays.
  • CRUELTY FREE COSMETICS: We believe animals belong in our arms—not in a lab. All of our makeup is certified & acknowledged by PETA as a cruelty-free brand. We don't test any of our products on animals.
  • DISCOVER NYX PROFESSIONAL MAKEUP: Try all of our professional makeup & beauty products today, from eyeshadow, eyeliner, mascara & false lashes to lipstick, foundation, primer, blush, bronzer, brushes & more!
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Product Highlights

  • NUTRIENT-PACKED PRIMER: Moisturize and smooth your complexion with our Hydra Touch Primer! This water-based primer formula creates a smooth, glowing canvas for flawless coverage while smoothing & refreshing your skin.
  • SKIN-LOVING INGREDIENTS: Enriched with skin-loving chamomile, ginseng, & licorice root extracts + hydrating Tremella mushroom & antioxidant boosting Centella extract, this nutritious primer formula leaves skin feeling softer with a luminous finish.
  • FACE FROM FOUNDATION TO FINISH: Complete your makeup look with our full line of NYX Professional Makeup face products to aid in color-correction & coverage from blush, bronzer, foundations & contouring concealer to palettes powders & setting sprays.
  • CRUELTY-FREE COSMETICS: We believe animals belong in our arms—not in a lab. All of our makeup is PETA certified cruelty-free. We don't test any of our products on animals.
  • DISCOVER NYX PROFESSIONAL MAKEUP: Try all of our professional makeup & beauty products today, from eyeshadow, eyeliner, mascara & false lashes to lipstick, foundation, primer, blush, bronzer, brushes & more!
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Product Highlights

  • Quality foundation makeup
  • Great Value!
  • Wet n Wild Fergie
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Product Highlights

  • Buildable coverage
  • Moisturizing
  • Creamy and luxurious
  • item package weight: 0.75 ounces
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Product Highlights

  • HYDRATING LEAVE-ON GEL PRIMER: Helps to restore skin’s moisture while ensuring optimal microcurrent results The lightweight, velvety texture glides effortlessly across skin and absorbs easily after treatment to reveal a flawless finish
  • REVITALIZE AND REPLENISH: NuFACE Hydrating Leave-On Gel Primer revitalizes and hydrates skin Hyaluronic acid attracts and retains moisture for younger-looking skin Phytomoist Complex smooths and softens, diminishing signs of fine lines and wrinkles
  • CREATED BY MICROCURRENT AESTHETICIANS: NuFACE Gel Primers were formulated specifically for optimal microcurrent results There is no substitute They are the only skincare products FDA-cleared and clinically tested for use with NuFACE devices
  • PROFESSIONAL RESULTS AT HOME: Experience the benefits of a professional microcurrent facial lift and anti-aging treatment in the comfort of your home Nourish your skin with the powerful ingredients in NuFACE Gel Primers while ensuring your NuFACE device glides effortlessly across skin
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Product Highlights

  • Got a beauty hangover? Our replenishing face primer is your instant cure. It hydrates, smoothes and brightens skin for a dewy, healthy looking finish.
  • When long days of work and late nights of play give you abeauty hangover, this is your instant cure. Hangover is a revolutionary makeupprimer infused with coconut water, probiotics and skin revivers that worktogether to boost skin’s radiance, promote elasticity and help hydrate whilelocking down makeup for fresher, longer and more flawless wear.
  • We harnessed the science of hydration to create a creamy,penetrating primer that acts like an energy drink for the skin by replenishingmoisture levels. It can be worn alone for a dewy, healthy looking finish orunder bronzers, foundations and powders to create the perfect canvas.
  • Hydrate and brighten skin. Promote skin’s elasticity and tone. Soothe and smooth the skin.
  • FULL SIZE: 1.35 fl oz - 40ml. New - with box. 100% Authentic
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Product Highlights

  • PORE MAGIC ERASER Anytime, Anywhere. Easy to use with one touch as stick type. Hide flaws, pores, lines with easy-to-use stick-type primer so make the flawless and smooth skin.
  • OIL MAGIC ERASER Without dryness. Sebum control without dryness The porous ball-shaped powder gently adheres to the skin, erasing unnecessary oil without dryness and making velvety skin
  • WORRY MAGIC ERASER Tone-up and Calming. Skin calming with Calamine. Pink calamine powder calming tired skin with long-lasting makeup that erase worries about your skin.
  • PINK CALAMINE POWDER erases worries about acne. Calamine powder used to acne treatment helps to calm skin, sebum control and reduce inflammation. Vue de pulang Blur Stick containing calamine powder of 6% can be used without worrying about acne.
  • CLEAR PROTECTIVE CAP It contains a clear protective cap to prevent contamination in-process. At the first opening a slight crack may occur as the cap and contents separate, but please feel free to use it because there is no problem with the product
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Product Highlights

  • A Foundation Primer like no other. This primer is great for your skin, pore-minimizing, and anti-aging. The Dual Action Primer hydrates the skin while keeping your makeup on all day long. Say bye bye to pores, fine lines, and wrinkles and enjoy a smooth finish with this primer.
  • Contains VITAMIN C to brighten the skin and reduce pores
  • Contains HYALURONIC ACID to plump and hydrate; offering a youthful, vibrant glow that improves the appearance of the skin over time. Hyaluronic Acid is known to be one of the best anti-aging ingredients that helps prevent wrinkles.
  • Translucent, matte coverage that can be worn on its own or under makeup to blur the skin of pores, redness, and wrinkles.
  • NO Parabens, Sulfates, or Phthalates. Cruelty Free and Made in the USA
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Product Highlights

  • A silky pink primer as a makeup base
  • Helps energize and even out skin tone
  • Makes your skin look brighter and smoother
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Product Highlights

  • PORE FILLER: Oil & talc-free, this vitamin E-infused primer helps minimize the appearance of pores, kills shine & preps your complexion for a smooth makeup application. It's a go-to face primer for achieving matte makeup looks with oily skin.
  • ALL ABOUT THAT SMOOTH BASE: Conceal pores with this sleek, silky formula prior to applying your favorite foundations, concealers, powders or bronzer and enjoy prolonged makeup wear.
  • FACE FROM FOUNDATION TO FINISH: Complete your makeup with our full line of face products to aid in color-correction & coverage from blush, bronzer, foundations & contouring concealer to palettes powders & setting sprays.
  • CRUELTY FREE COSMETICS: We believe animals belong in our arms—not in a lab. All of our makeup is PETA certified cruelty-free. We don't test any of our products on animals.
  • DISCOVER NYX PROFESSIONAL MAKEUP: Try all our pro makeup & beauty products, from eyeshadow palette, liquid eyeliner & eyeliner pencils, mascara & false lashes to lipstick, lip gloss, foundation, primer, blush, bronzer, highlighters, brushes & more
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Product Highlights

  • Transforms your face into a flawless, smooth canvas, ready for makeup application that lasts all day.
  • Infused with Salicylic Acid, Vitamin E, and Tea Tree to help control breakouts and blemishes.
  • Blend evenly on face and allow to dry before applying makeup.
  • Perfect for all skin types.
  • Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone.
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Product Highlights

  • Smoothing Primer: This primer smoothes, softens, extends makeup wear for 16 hours, hydrates, soothes, evens tone, minimizes texture, blurs lines, adds a soft focus finish AND keeps makeup fresh
  • The Marshmallow Effect: This vegan, non comedogenic and dermatologist tested super primer is infused with marshmallow root extract for an oh so soft smooth canvas with 10 make up extending benefits
  • Face from Foundation to Finish: Complete your makeup look with our full line of NYX Professional Makeup face products to aid in color correction and coverage from blush, bronzer, foundations and contouring concealer to palettes and powders
  • Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
  • Discover NYX Professional Makeup: Try all of our professional makeup and beauty products today, from eyeshadow, eyeliner, mascara and false lashes to lipstick, foundation, primer, blush, bronzer, brushes and more
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Product Highlights

  • GLITTER PRIMER: Maximize glitter impact & keep every sparkle in its place with our Glitter Primer, a light & creamy formula that sets & holds on tight to keep our Face & Body Glitters exactly where you want them.
  • ADD INSTANT SPARKLE THAT STAYS: This primer instantly preps skin to hold face and body glitter in place minimizing fallout and maximizing sparkle and style.
  • FACE FROM FOUNDATION TO FINISH: Complete your makeup look with our full line of NYX Professional Makeup face products to aid in color-correction & coverage from blush, bronzer, foundations & contouring concealer to palettes powders & setting sprays.
  • CRUELTY FREE COSMETICS: We believe animals belong in our arms—not in a lab. All of our makeup is PETA certified cruelty-free. We don't test any of our products on animals.
  • DISCOVER NYX PROFESSIONAL MAKEUP: Try all of our professional makeup & beauty products today, from eyeshadow, eyeliner, mascara & false lashes to lipstick, foundation, primer, blush, bronzer, brushes & more!
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Product Highlights

  • PORE MINIMIZER FACE PRIMER: A pore-blurring makeup primer, Baby Skin goes on like a moisturizer to help create a smooth canvas over which to apply foundation and leaves the skin looking matte and poreless
  • BYE BYE PORES, HELLO BABY SKIN: Apply primer, face makeup and concealer, or wear primer on a bare face for a low-maintenance look that's smooth, matte and moisturized all day; If you're looking to minimize pores, no more searching; This primer is for you
  • BEST FACE FORWARD: Maybelline has sheer, medium and full coverage foundation in liquid, stick and cushion foundation formulas and a range of concealers, plus face primers, contour, highlighter and pressed powder to help you create a perfect canvas
  • MAYBELLINE HAS WHAT YOU NEED to create any look--foundation, bb creams, concealers and highlighters to create a perfect canvas, eyeshadows, brow pencils and eyeliners for any eye look and lip products, from showstopping matte lipstick to au natural lip balms
  • REMOVE MAYBELLINE MAKEUP WITH MICELLAR WATER: Use Garnier Micellar Water as a gentle makeup remover at night and as a facial cleanser in the morning to prep skin for Maybelline makeup
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Product Highlights

  • A skin-smoothing, makeup-extending primer infused with five types of coconut to nourish and hydrate the complexion
  • Formulated WITHOUT: - Parabens - Sulfates - Phthalates
  • Under(Cover) is inspired by Marc Jacobs's love of coconut water, and a "deconstructed coconut."
  • five most essential coconut ingredients help prime and smooth skin: - Coconut fruit: features skin-boosting vitamins and antioxidants. - Coconut water: features nutrients for hydration and smoothing.- Coconut milk: helps prime and smooth the complexion and blur imperfections. -Coconut polysaccharides: help prime the complexion. -Coconut extract: provides a natural coconut fragrance.
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Product Highlights

  • Prime and prepare face for matte makeup that lasts; Infallible Matte-Lock Primer smooths skin’s appearance while blurring lines and imperfections
  • Pro Matte-Lock Primer smoothes skin to perfect your complexion and prime your face for a better makeup application
  • Matte face primer blurs imperfections and keeps oil at bay to lock in look with a matte finish that lasts all day
  • Universal white-to-clear priming formula is long lasting, breathable, and non-comedogenic, keeping you shine-free all day
  • Use the primer alone to stop shine and enhance your natural look or wear under makeup lock in your matte look
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Product Highlights

  • Blurs skin imperfections and smooths fine lines
  • Primes skin for even makeup application without a greasy feel
  • Weightless, water-based formula, non-oily
  • Apply all over face before foundation or wear alone
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Product Highlights

  • STUDIO PERFECT PRIMER: Prep your complexion for perfection using our Clear Studio Perfect Primer. This silky formula creates a smooth matte surface for foundation & prolongs the wear of your makeup. Also available in color-correcting Lavender & Green!
  • SMOOTH & EASY APPLICATION: Create a smooth matte finish before makeup application with this easy-to-apply primer. Also available in color-correcting Lavender and Green shades to address a variety of skin concerns.
  • FACE FROM FOUNDATION TO FINISH: Complete your makeup look with our full line of NYX Professional Makeup face products to aid in color-correction & coverage from blush, bronzer, foundations & contouring concealer to palettes powders & setting sprays.
  • CRUELTY FREE COSMETICS: We believe animals belong in our arms—not in a lab. All of our makeup is PETA certified cruelty-free. We don't test any of our products on animals.
  • DISCOVER NYX PROFESSIONAL MAKEUP: Try all of our professional makeup & beauty products today, from eyeshadow, eyeliner, mascara & false lashes to lipstick, foundation, primer, blush, bronzer, brushes & more!
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Product Highlights

  • Volume: 30 ml (1 fl oz)
  • Skin perfecting
  • Ultra lightweight formula
  • Controls shine for up to 8 hours
  • Never feels greasy or heavy
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Product Highlights

  • Transforms your face into a flawless, smooth canvas, ready for makeup application that lasts all day.
  • Formula infused with grape, Vitamins A, C and E to help boost complexion and hydrate your skin.
  • Blend evenly on face and allow to dry before applying makeup.
  • Perfect for all skin types.
  • Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone.
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Product Highlights

  • 2017 Influenster Reviewer's Choice Award Winner.
  • Ideal for creating a smooth base for foundation.
  • Weightless silky formula is great for all skin types.
  • Fills in fine lines and refines your complexion.
  • Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone.
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Product Highlights

  • EVERYDAY BASE: Perfect your skin and lock in moisture with this tea tree- and vitamins A- & E-infused primer. Your pores and imperfections disappear when the silky base is applied prior to your makeup⁠—giving it all-day lasting ability.
  • HOW TO WEAR: Apply a small amount and blend evenly over your face prior to application of foundation and/or concealer.
  • 100% CRUELTY-FREE & VEGAN: Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
  • FREE FROM: All e.l.f. products are 100% free from phthalates, parabens, nonylphenol, ethoxylates, triclosan, triclocarban, and hydroquinone.
  • BEAUTY FOR ALL: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.
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Product Highlights

  • Infused with Squalane for optimal hydration, perfect for all skin types.
  • Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect and the ultimate grip on your makeup.
  • Apply a thin, even amount to moisturized skin prior to makeup application and allow to set for 30 seconds before applying foundation.
  • Easy to carry and convenient for travel.
  • Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone.
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Product Highlights

  • ONE STEP, TRIPLE ACTION – With the Glossiva Color correcting facial Primer you get triple action rolled into one: and you can actually see the helix of active ingredients with your own eyes. Why worry about applying three products, when you can do it all with just one?
  • EFFECTIVE COLOR CORRECTION – The Glossiva skin brightening Primer fights again three types of unwanted skin discolorization at once: The Green formula reduces redness, Peach formula lessens dark circles and spots, while the Lavender formula eases puffy and swollenness.
  • RICH NOURISHMENT FOR SKIN – Containing 15 different types of vitamins, minerals and antioxidants, the Glossiva skin color correcting Primer doesn’t just cover up, but enriches your skin for a healthier, more natural beauty in the long run.
  • PRIMING AND SUN BLOCKING – Prime your skin before your beauty routine, and ensure that it’s nice and moist underneath your makeup. More than that, the Glossiva Skin Tone Correcting and Brightening Primer also provides protection for your skin from harmful rays from sunlight, which is the cause of aging and wrinkles.
  • HYPOALLEGENIC AND GENTLE – The Glossiva color correcting Primer is gentle even for sensitive facial skin, and is free from harmful chemicals often found on other skin products on the market.
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Product Highlights

  • PREPS SKIN FOR BEST RESULTS: Makeup primer helps maximize results from liquid foundation
  • YOUNGER LOOKING SKIN: Foundation base fights the signs of aging
  • HYDRATES SKIN: Nourishing formula keeps skin feeling fresh and hydrated
  • CONVENIENT PUMP BOTTLE: Bottle comes with a pump dispenser for easy use
  • CRUELTY FREE: Covergirl products are Leaping Bunny Certified by Cruelty Free International, meaning they are never tested on animals
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Product Highlights

  • EVERYDAY BASE: Perfect your skin with this Salicylic Acid, Vitamin E, and Tea Tree-infused primer. The silky base helps the skin fight breakouts and lets your makeup glide on – while giving it all-day lasting ability.
  • HOW TO WEAR: Evenly apply a thin layer to clean skin, allowing it to set before applying foundation and/or concealer.
  • 100% CRUELTY-FREE & VEGAN: Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
  • FREE FROM: All e.l.f. products are 100% free from phthalates, parabens, nonylphenol, ethoxylates, triclosan, triclocarban, and hydroquinone.
  • BEAUTY FOR ALL: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.
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Product Highlights

  • Quickly minimize the appearance of pores and fine lines for smoother-than-smooth skin.
  • Apply this silky, lightweight balm alone, under or over makeup.
  • The translucent formula contains a vitamin E derivative known to protect skin.
  • Compliments All Skin Tones.
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Product Highlights

  • PREP & PRIME: Infused with Vitamin E, this lightweight primer formula helps smooth your skin for an even makeup application. Apply under foundation, concealer, & powder for a flawless look that lasts.
  • This primer is infused with pearl pigments to add dimension for that glow-from-within look. Use under
  • BEST FACE FORWARD: From bronzer & blush to primer, highlighter, natural finish powder, & concealer, we've got you covered & photo ready for your next big thing. You've met your true makeup match!
  • ALWAYS CRUELTY FREE: wet n wild is 100% cruelty free, & always has been! We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes & more.
  • STAY WILD: wet n wild is the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, & economic statuses. No matter who or where you are in life, we have a product for you!
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Product Highlights

  • PREP AND PRIME: Get instant, mattifying results with a primer that brightens and balances skin tone
  • BYE BYE PORES: Kick visible pores to the curb and create a smooth canvas with our pore eraser primer
  • LONG LASTING: Lock down your foundation with a light weight, hydrating primer that will last all day
  • OIL CONTROL: The waterproof, non greasy formula ensures your highlight is the only thing that shines
  • NO ANIMAL TESTING: Elizabeth Mott is a cruelty free brand in PETA's Beauty Without Bunnies program. MONEY BACK GUARANTEE. If for any reason you aren’t satisfied, contact us for your money back, no questions asked.
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Product Highlights

  • Big pores, uneven texture – no problem! Pore perfecting primer leaves skin flawless and glowing – ready for a no-makeup day, or a makeup artists’ best face forward.
  • Lightweight formula that offers seamless coverage for pores, wrinkles + uneven complexion.
  • Green tea extract protects + energizes skin, acting as a perfect primer for color true, long-lasting makeup wear.
  • Infused with soluble collagen to help with skins moisture levels and elasticity.
  • For best results, apply an even layer after moisturizer – as the very last step before makeup application.
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Product Highlights

  • SUITABLE FOR ALL SKIN TYPES- Trying to find a primer face makeup for your skin? Well, Glossiva has created the primer for you that minimizes that unwanted shine and gives you a nice matte look using powerful ingredients.
  • ANTI-AGING COMPONENTS - Use our face primer to decrease the appearance of the signs of aging caused by sun exposure, dark spots, wrinkles, and more.
  • MAKE LARGE PORES INVISIBLE - Not only does it work to eliminate the shiny look, but it also works to make large pores nearly invisible. Say hello to a new, glowing look
  • NOURISHES AND MOISTURIZES SKIN - Glossiva Primer works for variable skin types, larges pores to nourish and moisturize your skin powerful ingredients
  • POWERFUL NATURAL INGREDIENTS - Our primer uses the effective natural extract from snail secretion, spirulina, white lily flower and more
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Product Highlights

  • A BASE FOR YOUR BEAUTY REGIMEN: Our Hydrating Face Primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application. Great for smoothing, illuminating, and minimizing pores prior to cosmetics.In order to better give back to customers, we will change the standard capacity to (18ML). It can be used for a longer time.
  • VITAMIN INFUSED SKIN PRIMER: This formula is infused with grape and Vitamins A, C, and E to help boost your complexion and hydrate your skin for a fresh, dewy look.
  • PARABEN, SULFATE, & PHTHALATE FREE: This primer is free from Parabens, Sulfates, and Phthalates. It's gentle enough to use on the most sensitive skin types.
  • HOW TO USE: Prior to makeup application, apply a small amount of primer to clean skin and blend evenly on your face. Our hydrating primer provides the ideal base for foundation, powder, and concealer.
  • PACKAGE INCLUDED: 1 Pack Isolated Moisturizing Makeup Base Face Makeup Primer. - makeup primer makeup primer for face makeup primer pore minimizer makeup primer for oily skin makeup primer for wrinkles makeup primer spray makeup primer dry skin makeup primer with spf makeup primer matte makeup primer for face sensitive skin makeup primer for face pore minimizer makeup primer for face oily skin makeup primer for face spray makeup primer for face oil makeup primer for face wrinkles makeup primer p
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Product Highlights

  • EVERYDAY BASE: Perfect your skin and lock in moisture with this mineral-infused primer. The velvety base preps your skin, letting your makeup glide on – while giving it all-day lasting ability.
  • HOW TO WEAR: Apply a small amount and blend evenly over your face prior to application of foundation and/or concealer.
  • 100% CRUELTY-FREE & VEGAN: Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
  • FREE FROM: All e.l.f. products are 100% free from phthalates, parabens, nonylphenol, ethoxylates, triclosan, triclocarban, and hydroquinone.
  • BEAUTY FOR ALL: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.
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Product Highlights

  • IN YOUR FACE PRIMER - This powerful, travel-size primer grips your foundation in place and boosts its staying power, so your makeup look lasts up to 8 hours longer.
  • LEGEND IN THE MAKING - Vegan and cruelty-free All Nighter Longwear Face Primer smooths skin and gives it a hit of hydration, so your makeup always looks fresh and evenly applied.
  • LIGHTWEIGHT TEXTURE - The weightless feel of this long-lasting makeup primer goes on sheer and silky-soft, leaving skin feeling hydrated and slightly lifted throughout the day.
  • A NO-BRAINER - All Nighter Longwear Face Primer is an essential step in your skin prep routine. Wear it alone or as a makeup base with your favorite concealer or foundation for smoother, hydrated skin.
  • PRO TIP - Smooth primer over clean skin with fingertips, brush, or sponge and evenly blend from the center of the face in an outward motion.
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Product Highlights

  • EVERYDAY BASE: Perfect your skin and lock in moisture with this Grape, Vitamins A, C, & E-infused primer. The creamy base smooths and hydrates your skin, letting your makeup glide on – while giving it all-day lasting ability.
  • HOW TO WEAR: Evenly apply a thin layer to clean skin; allowing it to set before applying foundation and/or concealer.
  • 100% CRUELTY-FREE & VEGAN: Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
  • FREE FROM: All e.l.f. products are 100% free from phthalates, parabens, nonylphenol, ethoxylates, triclosan, triclocarban, and hydroquinone.
  • BEAUTY FOR ALL: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.
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Product Highlights

  • 1.0-fluid ounces of Neutrogena Shine Control Matte Booster Face Primer & Serum with rice protein to absorb excess oil and leave a mattified finish on skin
  • Wear this nourishing facial primer before applying makeup to help prep skin and create a smooth, matte surface for makeup application
  • Can also be used alone as a mattifying serum to help leave skin shine-free while looking and feeling healthier
  • Formulated with rice protein, which acts like a sponge to absorb excess oil, so skin stays shine-free and fresh-looking
  • Skin-boosting serum to primer hybrid helps to bridge the gap between skincare and makeup with versatile two-in-one benefits
  • Enhance your skin with the nourishing touch of the two-in-one Neutrogena Shine Control Matte Face Primer & Serum. This face serum and primer hybrid comes infused with rice protein, which can help absorb excess oil to reduce shine. This serum-to-primer provides a mattified finish and a smooth surface that preps skin for makeup application. You can also use the face priming serum on its own for its shine control effects. Enjoy the dual benefits of this two-in-one hybrid and bridge the gap between skincare and makeup.
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Product Highlights

  • One step for triple functions: 3 colors include different functions that can smoother your skin. This primer face makeup helps to even out your skin tone, brighten skin and minimize pore
  • Gel texture base and gentle: Water gel base for double moisture. This makeup primer for face made of plant ingredients, suitable for sensitive skin and free from harmful chemicals
  • Makes your face smoother: This face moisturizer for both with makeup or without makeup. Make your face more smooth and the foundation won't cake on your face
  • Keep your skin fresh: This face primer for foundation is hydrating but the skin will not feel greasy, absorbs like a serum with no stickiness or residue
  • Net Content: 35ml/ 1.01 FL OZ each primer *Please do a skin test before you use it
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Product Highlights

  • 1.0-fluid ounces of Neutrogena Hydro Boost Glow Booster Primer & Serum with hyaluronic acid to hydrate dull skin and leave it feeling moisturized and glowing
  • Wear this nourishing facial primer serum before applying makeup to help prep skin and create a smooth, glowing surface for makeup application
  • Can also be used alone for its hydrating serum benefits to leave skin with a beautiful, dewy look that looks and feels healthier
  • Formulated with purified hyaluronic acid, the face primer serum hydrates skin and locks in moisture to leave an energized glow
  • Skin-boosting glow serum to primer hybrid helps to bridge the gap between skincare and makeup with versatile two-in-one benefits
  • Hydrate your skin and leave it looking more plump with the two-in-one Neutrogena Hydro Boost Glow Primer and Serum. This serum-to-primer hybrid is formulated with purified Hyaluronic Acid, which provides intense hydration. Designed to instantly hydrate the skin the nourishing priming serum enhances the look of your skin, giving it an energized glow. Wear this face primer serum to prepare your skin before makeup application or use it on its own for its hydrating benefits.
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Product Highlights

  • The Ordinary High-Adherence Silicone Primer 30ml

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